Creating my own typeface: BIU BIU Font

Through exploration of motions, where each alphabet looks like they are moving, I came up with this set of typeface.

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The same set of typography is further incorporated into different situations. Where they are combined to create images and graphics, a story is also used to further enhance the overall movement created by the type. The use of accordion binding gives it a sense of continuity from the beginning to the end.

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The entire story surrounds a boy that is running away from the "monster" created with the typeface, from a comfortable cushion to realization of it becoming a "monster", indicating how "comfort" can be a "monster".